Rand in Brighton, and that might be Rand Fishkin.
I don't know.
Asks, what are your views on page rank sculpting useful and recommended if implemented right or unethical?
Well, I wouldn't say that it's unethical because it's stuff on your website.
You're allowed to control of how the page rank flows around within your site.
I would say that it's not the first thing that I would work on.
I would work on getting more links having higher quality content.
Those are always the sorts of things that you want to do first.
But then if you have a certain amount of budgeted page rank, you certainly can sculpt your page rank.
I wouldn't necessarily do it with the no follow tag, although you can put a no follow on a login page or something that's customized where robot will never log in, for example.
But a better, more effective form of page rank sculpting is choosing, for example, which things to link to from your home page.
So imagine that you've got two different pages.
You've got one product that earns you a lot of money every time someone buys and you've got another product where you make $0.10.
You probably want to highlight this page.
You want to make sure that it gets enough page ranks that it can rank.
Well, so this is more likely to be a page that you want to link to from your home page.
So when people talk about page rank sculpting, they tend to think no follow and all that sort of stuff.
But in some sense, the ways that you choose to create your site, your site architecture, and how you link between your pages is a type of page rank sculpting.
So it's certainly not unethical to have all the links come into your site, and then you decide how to link within yoursite and how to make the pages within your site.
I do think that having more links because you have great content is a better way to rank.
Well, because it's a second order effect to be sculpting your page rank.
It can be useful, but it wouldn't be the first thing that
I would do.