We have a question from no Pork Pies in Brighton.
Maybe for the next grab bag, I'm going to have to require real names instead of handles and stuff.
What factors influence a video universal result? In Google?
I have the same video one on on YouTube with high views, comments and ratings.
Yet the other one with low views and no comments is the one that ranks.
Why is this?
Well, my first guess without knowing any specifics is that maybe this one got links from a very reputable site, so it has more page rank.
We still do look at links.
We still do look at page rank whenever we're trying to rank things. And so if this is the one that happened to get written up in a very reputable sort of location, then it could be that this one has more page rank, and that's why it outranks.
It it's strange because if this one has high views and comments and ratings, then it's getting word of mouth from somewhere.
But maybe there was a really good link that came to this site. And this one doesn't have as many links or something like that.
The sort of factors that influence a video universal result, or in often cases very similar to the sort of factors that influence web search.
So we look at how well we think a particular result will match in terms of topicality or the textual sort of matches.
And then we also have to have some idea about the reputation of a page and things like links can play into that.
For example.