Okay, today's question comes from one just or one jus who didn't get the memo about using your real name, whatever asking questions.
But the question was quite interesting.
It comes from Newberry Berkshire.
Hi Matt.
With the recent news about website speed being included in Google's Metrics, how will Google allow for slow third party ad servers, including ad words?
Dragging a site load speed down, for example, add server on load 5 seconds versus add server off sub 1 second.
It's a great question.
The rough way to think about it is this, Well, there's a couple of things you need to know first, think about it in terms of what happens up until the onload event.
So there are a lot of ways where you can do asynchronous JavaScript to sort of make sure that things happen after the onload event.
For example, Google Analytics recently just introduce code which will handle things asynchronously so you don't have to worry anymore about.
Okay, this request goes off and it happens after the onload event. So the onload event is a good way to think about what needs to happen before users are able to interact with the page. What is the totality of everything happening before they're able to start clicking on things or see what the page layout really looks like and start interacting with it. So you can do these sort of asynchronous JavaScript tricks.
The other thing to keep in mind is that the vast majority of people really won't have a problem.
A lot of people were really worried about page speed, and they're saying, oh, I'm worried this will be much more important than the actual content.
And that's not the case.
It's one of over 200 different signals.
The content and the reputation definitely matters a lot more than just the pure page speed.
So whenever you're thinking about it, unless you're really an outlier and you're one of the slowest sites, it's not going to be the deciding factor.
That's not the sort of thing that you necessarily have to worry about.
But if you do want to pay attention to it, you can do these sort of asynchronous calls like Google Analytics does.
And I think a lot of ad servers will probably support this more in the future, such that the onload event can happen, and then things can show up afterwards if they need to, and the users don't have to wait around seeing a slow Loading page sort of situation.
So again, a lot of people always think about how as page speed going to affect things, do what's right for your users, and think about how it's going to work in general.
But for most situations, you really don't need to worry that much.