Does Google treat "brandname" and "brandname®" differently?

We've been getting a lot of good questions from Ryan in Dearborn, Michigan. Ryan asks many corporate legal departments insist on using registered and trademark symbols on brand keywords and titles.

And on page. Does Google treat brand name and brand name with a little Arm R registered trademark sort of thing or a little R differently?

Usually we segment we break on these sort of unusual characters, things like dashes and pipes and stuff like that.

So if you have brand name and then a little trademark after it or something like that, normally we would segment that and we'd be able to see, yes, that is brand name.

We wouldn't treat that as all one word, so that if people search for just brand name without typing in a little trademark or the little register star, that shouldn't be a problem.

In most cases, you.