Understand whats slowing your site down, with direct action items on what to fix:
Great way to see any website from any point in time, also great to see changes your competitors have made, or what a clients site looked like in the past:
Give you the ability to push content into Google, bypassing the Googlebot/crawler:
https://pubsubhubbub.appspot.com/
Best keyword research tool to see demand over time and by region:
https://trends.google.com/trends/
Most important and best SEO tool/software for everyone who cares about their rankings in Google:
https://google.com/webmasters/tools
Get all your back links, gives you the site and actual page of the link, plus groups all your linking so you can see where you have PR hubs:
https://search.google.com/search-console/links
Ranking report for all your keywords, not just the ones you got clicks, everything where, segment by location of searcher, device and search type:
https://search.google.com/search-console/performance/search-analytics
The only source you should ever follow in terms of news and updates relating to anything with the search community:
Free domain names, yes 100% free actual domains that can be registered and owned by anyone. Incredible tool, often abused by spammers:
How to use Google search like a pro, my favorite is the image size option, but so many things here really help filter results:
https://support.google.com/websearch/answer/2466433
The original website crawler, comically there have been companies that take this tool, rebrand it and charge a monthly fee, but the original still works and often better than most paid solutions:
https://home.snafu.de/tilman/xenulink.html
Want to backup a website, want to copy a website easily into another server, want to just scrape the hell out of the internet, well this is the tool that starting it all:
User session recording, visitor analytics to the extreme. While they offer a paid option, you can get 100 visitors a day recorded for free. Please don't go with the other tools that can as many tools into one monthly fee, as there is a massive difference between this and those. Do a side by side comparison and you'll see why this is best tracking solution:
The online version of photoshop and it won't let you down. There is no need to pay for costly software when you can get this one free:
Task management for all sizes of companies. Ever since this came out, the most success companies I've worked with use it for their task management, its free and haven't seen anything better:
I don't give access to my keyword technology, but in the Expert level training I explain how you can create your own system. Currently every tool on the market paid or free are very antiquated, but here is the best of those:
This is and Google Similar Pages are the only 2 plugins that my browser uses daily. Its an incredible tool to manage your time :
https://jasonsavard.com/Checker-Plus-for-Google-Calendar
Google similar pages, lets you find great websites without needing to search. If you found a page about A and want to see other popular pages also about A, just click the button and Google shows them to you. I've found countless tools and sites that would have been inpossible via a search:
https://chrome.google.com/webstore/detail/google-similar-pages
Use Chromebook's then this coding tool will really simplify your life:
https://github.com/andrewbrg/codepad-chrome-app
Have clients or a team you work with, then you might want to use slack for your communications. I run 100's of clients in slack and has really helped centralize and streamline my communication process:
US Google users, get a free phone number, powered by one of the best voice to text systems I've seen, plus ability to get your SMS sent to your email is a huge plus, my Google # is +1-234-567-8998:
This is the only keyword tool anyone should ever use when it comes to trying to get actual numbers related to searches. No 3rd party solution can ever come close to this, plus this is free unlimited access for all:
https://ads.google.com/aw/keywordplanner/home